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7 posts tagged african inspired design

Although effie’s paper has gone on to other things - like our first men’s line, the Bespoke Bloke Collection and the launching of our Links line - we are still infatuated with our Out of Africa Collection, launched earlier this year. 

It all started with effie’s paper Founder, Kalyn Johnson, taking her first trip to South Africa … but the creative never rest and soon she was snapping shots of patterns and places that inspired her and brainstorming on her iphone. Et Voilà! The Out of Africa Collection!

If you haven’t taken your own safari through the collection yet, you can do it here!

Thlangisa (pronounced THAN-geese-a) is a young female leopard. Her name means the playful one. 

View this design and more of our just launched Out of Africa Collection!

Out in the bush you see everything from guinea fowl to lions to zebras and giraffes.

View this design and more of our just launched Out of Africa Collection!

The Sabi Sands are just outside of South Africa’s Kruger National Park and an amazing place to go on safari.

View this design and more of our just launched Out of Africa Collection!

Johannesburg’s Tambo International Airport is breath-taking. Columns with wood inlaid in the design above help to create the modern atmosphere.

View this design and more of our just launched Out of Africa Collection!


Frannshoek (pronounced Fran-SHOOK) is part of South Africa’s wine country, delectable food and wine, amazing vistas and stunning hotels.

View this design and more of our just launched Out of Africa Collection!


Kalyn’s travels took her on safari in the Sabi Sands just outside of South Africa’s Kruger National Park where she was inspired by everything she saw.  Traveling around the country, she had the chance to experience first-hand the charms and realities of Cape Town and Johannesburg.  Out of Africa is the newest line of stationery from effie’s paper; with it, we hope to share a little of the wonder that is South Africa, whether you’ve already been or have yet to cross it off your list!

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